LONDON — BNY Mellon’s Pershing Limited (“Pershing”) has announced the appointment of two new business development directors, Helen Oxley and Andrew Duffin, to expand its sales and client relationship management capability.

Pershing continues to see significant demand from financial institutions to support their business as regulatory compliance becomes more complex, demand for new technology is ever-more sophisticated and cost pressures continue to drive operational challenges for all firms.

To support its ambitious growth strategy, Pershing has appointed Andrew Duffin and Helen Oxley to join Pershing as business development directors based in London, effective today. Andrew was most recently Head of Sales and Relationship Management, UK and Ireland at Société Genérale Securities Services, and brings 30 years’ experience in post-trade industry. Helen joins from SEI Investments Company where she was Director, Head of Solutions for the firms’ wealth platform - managing solution design across front and back office, digital and regulatory services. She brings over 22 years’ financial services and business development experience.

Present in Europe for more than 30 years, Pershing is a leading provider of financial solutions to banks, broker-dealers, wealth managers and advisers, helping clients by providing safety, certainty and greater efficiency for their businesses. The company has seen its assets under custody grow by 36% over the past three years and its clearing volumes grow by 18% since 2017.

Maarten Heukshorst, Chief Commercial Officer at Pershing, said: “Shifting market demographics including pension freedoms and increased engagement in savings and investing underpin a growing need for financial advice. This is spurring tremendous growth of assets and clients in wealth management and financial advice, but the heavy regulatory change agenda is driving up the costs of doing business, which is forcing wealth managers and advisers to re-focus their attention and their resources on the customer proposition.

“Meanwhile, for institutional market participants, the complexity of the trade lifecycle has changed dramatically in the past few years, pushing banks and broker dealers to continuously look for better operational efficiency. We are delighted to welcome Andrew and Helen to Pershing who will both be integral to our growth in EMEA as we help support our clients in growing their business.”

Commenting on his appointment, Andrew Duffin, said: “Despite the pressures facing financial institutions in the current market – particularly around execution, clearing and settlement – Pershing has consistently demonstrated it provides long-term, flexible solutions for banks and broker dealers to increase efficiency and manage cost effectively to support their future growth, even at a time when growth seems hard to come by. This is why I am delighted to join.”

Helen Oxley added: “The wealth management industry is facing unprecedented change, but the safety and integrity of investor assets still remains the number one priority. It was important for me to work for a firm with a breadth of innovative solutions that share these values as much as wealth managers and advisers do.”

Contact Information
info@pershing.co.uk