Integrity will use the firm’s new Wove wealth management platform to help its network of wealth management professionals manage more than $40 billion of assets.
NEW YORK, October 4, 2023 / PRNewswire / -- BNY Mellon’s Pershing X (NYSE: BK) announced today that Integrity Marketing Group, LLC (“Integrity”), a leading insurance and financial services firm, has selected the firm’s Wove wealth management platform to support its wealth management business.
Integrity is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. The firm has a nationwide network of over 550,000 insurance agents, registered investment advisors, registered representatives and other wealth management professionals.
“We are thrilled to welcome Integrity as a new Wove client and support their growth strategy with our scalable solution,” said Ainslie Simmonds, President, Pershing X. “This speaks to the value Wove offers to the marketplace. Our platform will aid Integrity’s insurance agents by equipping them with a toolkit designed to help them expand their wealth management capabilities.”
The Wove platform was released in June by Pershing X and seamlessly integrates the many tools advisors use when working with clients into a single, highly data-driven platform.
Integrity will have access to solutions from across the BNY Mellon enterprise, enabling the firm to provide its financial professionals with the latest technology and investment tools to help revolutionize how they serve clients. For example, the Wove platform will give Integrity’s advisors access to in-depth third-party models, as well as mutual fund and exchange-traded fund models created by BNY Mellon’s Investment Management business, one of the world’s largest investment managers. The models—designed to optimize wealth accumulation, retirement income portfolios and capital preservation—will be stored on the Wove platform. BNY Mellon’s Pershing will also provide a full set of broker-dealer clearing and custody solutions.
“This is a great example of how BNY Mellon is bringing the scale of its enterprise together to deliver a combined offering to clients,” said Hanneke Smits, Global Head of Investment Management, BNY Mellon. “Wove is the only wealth management platform powered by BNY Mellon Investment Management, giving clients like Integrity access to institutional-quality investment solutions from our specialist investment firms.”
“We are excited to collaborate with BNY Mellon to provide our agents and advisors a unique set of solutions, including access to the Wove platform and personalized portfolio offerings,” said Bryan W. Adams, Co-Founder and CEO, Integrity. “This transformative collaboration between Integrity and BNY Mellon is designed to provide a more holistic life, health and wealth experience for our clients, so they can help more Americans plan for the good days ahead.”