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  NOV 8, 2021

  BNY MELLON'S PERSHING

It is difficult to find an asset class getting more attention than digital assets and cryptocurrency, and for good reason.


Cryptocurrency and digital assets were largely considered a fad and passing fancy by many advisors rightly concerned with their staying power. However, financial services firms have found that client attitudes and expectations are shifting with more than 80% wanting to learn more about digital assets. Download this article to learn why advisors should be more involved with their client’s digital assets portfolios.
 

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Crypto Confidence: The Advisor Case for Digital Assets

It is difficult to find an asset class getting more attention than digital assets and cryptocurrency, and for good reason.

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BNY Pershing

BNY Pershing and its affiliates provide a comprehensive network of global financial business solutions to advisors, broker-dealers, family offices, hedge fund and ’40 Act fund managers, registered investment advisor firms and wealth managers. Many of the world’s most sophisticated and successful financial services firms rely on BNY Pershing for clearing and custody; investment, wealth and retirement solutions; technology and enterprise data management; trading services; prime brokerage and business consulting.

BNY Pershing helps clients improve profitability and drive growth, create capacity and efficiency, attract and retain talent, and manage risk and regulation. With a network of offices worldwide, BNY Pershing provides business-to-business solutions to clients representing approximately 7 million investor accounts globally. Pershing LLC (member FINRA, NYSE, SIPC) is a BNY company. 
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