Jersey City, NJ — BNY Mellon’s Pershing (Pershing) today announced that Financial Services Institute (FSI) has appointed Pershing Chief Operating Officer Jim Crowley to its Board of Directors.

“Pershing was among the first firms to support the creation of FSI and we are thrilled to welcome Jim to our Board of Directors,” said FSI President & CEO Dale Brown. “Jim’s insights and connections will be instrumental in carrying forward our mission of creating a healthier regulatory environment for our members.”

FSI is the only organization that advocates solely on behalf of independent financial advisors and independent financial services firms. Since 2004, through advocacy, education and public awareness, FSI has successfully promoted a more responsible regulatory environment for more than 100 independent financial services firm members and their 160,000+ affiliated financial advisors – who comprise over 60 percent of all producing registered representatives. The organization effects change through involvement in FINRA governance as well as constructive engagement in the regulatory and legislative processes, working to create a healthier regulatory environment for FSI members so they can provide affordable, objective advice to hard-working Main Street Americans.

“I am honored to be appointed to the board of FSI,” said Crowley. “We have been a longtime advocate of FSI’s mission and we share the organization’s long-term commitment to ensuring all individuals have access to competent and affordable financial advice. I very much look forward to advancing that vision and working with FSI leadership, our industry peers, clients and regulators to create an environment where our industry can continue to thrive.”

As COO of Pershing, Crowley ensures that Pershing has the operational controls, reporting procedures, systems and talent in place to support its business. Prior to assuming the role of COO, Crowley served as Pershing’s chief relationship officer, working side-by-side with clients to help them build sustainable and profitable businesses, service their clients more effectively and deliver an exceptional end-to-end experience.

Crowley previously served on the Securities Industry Institute^® Board of Trustees, where he held the role of chairman between 2007 and 2009, and has been a member of the organization since 1988. He is a frequent speaker at client and industry events on business trends and strategy and has been recognized within Pershing for his outstanding leadership.