Registered Investment Advisors (RIAs)

Pershing Serves Registered Investment Advisors (RIAs)

Discover a Custodian Invested in Your Success

You may be a wealth manager, an investment manager, a family office, an advisor in transition or the owner of a large and complex firm. What truly sets you apart is your entrepreneurial spirit.

Built from the ground up to serve advisors like you—a business owner with aggressive growth plans, professional management and a highly sophisticated client base. We are a different breed of custodian, a purely business-to-business provider dedicated to your success.

We understand your business and are an extension of your clients' experience. We are here to support you in every interaction, helping you meet your clients' goals.

Service to you is a priority for us, so you can spend time on what matters most.

Our practice management resources, focused on growth, optimizing human capital, maximizing operational efficiency and managing risk are proven, tested, and trusted by advisors like you. Learn more about Pershing's Practice Management.

Driving Growth

Pershing Advisor Solutions takes a collaborative, consultative approach. We'll help benchmark your firm against best practices, define your value proposition and build your brand.

We offer access to the cutting-edge solutions your clients demand—from private banking to alternative investments—and to leading third-party marketing expertise through our ValueAlliance program.

Learn more about our Private Banking capabilities [PDF].

Optimizing Human Capital

Will you win the race for top talent? How should you structure compensation to increase retention? Is your succession plan in place?

Manage human capital effectively with the help of:

  • Independent studies
  • Whitepapers and guidebooks
  • Workshops led by industry-leading consultants
  • Turnkey communications materials
  • Online resources, including interactive webcasts
Maximizing Operational Efficiency

We'll help streamline workflows, automate time-consuming manual processes, and reduce costly errors.

Our NetX360® technology suite includes advisors' #1 favorite mobile solution1. Combining a sleek, intuitive and personalized user interface with the efficiency of straight-through processing and seamless integration, NetX360 will speed you through your day.

Learn more about our highly efficient advisor workstation.

Managing Risk

How can you prosper in an unpredictable global environment and constantly-changing compliance landscape?

You can feel confident in the exceptional financial strength of Pershing and BNY Mellon. Rely on our deep expertise as an industry leader to keep you up to speed with regulations and the market.

Learn more about our strength and stability.

Making a Transition

Thinking about moving from employee to owner?

Pershing Advisor Solutions can help you choose the right business model—starting your own enterprise, joining an existing firm or becoming a hybrid. Our financial strength and stability can help give your clients confidence during your move. Also, our expertise can get your new venture off the ground—selecting software, marketing your services, addressing legal and insurance considerations, and more.

What We Provide You
  • Exceptional financial strength for your clients' peace of mind
  • A purely business-to-business organization focused exclusively on your success
  • Groundbreaking flexibility to choose bank or brokerage custody through a single platform, so you can efficiently deliver a custom custody solution for each high-net-worth client
  • One-stop access to private banking solutions from BNY Mellon through the Pershing platform
  • A wide range of global investment solutions to meet the highly complex needs of wealthy clients
  • Cutting-edge solutions such as fully-paid securities lending, offering clients new revenue opportunities from their current portfolios
  • An acclaimed, highly efficient advisor workstation, shaves hours off your day
  • Seamless account opening and onboarding processes
  • Consolidated wealth reporting through our affiliate Albridge
  • One of the industry’s largest thought leadership programs, featuring more than 150 studies and whitepapers
  • Extensive practice management solutions to help you manage risk, boost efficiency, optimize human capital and grow your business

1 NetX360 Mobile app named the favorite industry mobile application by advisors in the InvestmentNews Annual Technology survey (2014).

Pershing Advisor Solutions LLC, member FINRA, SIPC, is a wholly owned subsidiary of The Bank of New York Mellon Corporation (BNY Mellon). Clearing, custody or other brokerage services may be provided by Pershing LLC, member FINRA, NYSE, SIPC. Pershing Advisor Solutions relies on its affiliate Pershing LLC to provide execution services. Bank custody and private banking solutions are provided by BNY Mellon, N.A., member FDIC, a wholly owned subsidiary of The Bank of New York Mellon Corporation. Except with respect to uninvested cash held in a bank deposit account chosen by client as part of a sweep election, assets custodied at BNY Mellon, N.A. are segregated from the general assets of BNY Mellon, N.A.

Featured Solutions and Resources