Asset Managers

Pershing Serves Asset Managers

Broaden Your Reach

Asset managers continually face the challenge of finding and reaching new channels to disseminate their strategies. Pershing offers multiple opportunities on our investment platform for broker dealers and registered investment advisors to access investment solutions through programs and relationships.


Alternative Investments

Offers more than 3,500 alternative investmentsp1 representing a full range of strategies, including non-traded REITs, hedge funds, limited partnerships, private equity and more.

Mutual Funds

Features more than 29,000 funds from more than 775 fund families1 including BNY Mellon, through this one-stop mutual fund supermarket. Provides Morningstar® data, profile snapshots, and a range of fund screening and comparison tools. FundCenter® also provides advisors with access to the FundVest® program featuring approximately 4,900 funds with no transaction fees from 300+ fund families.1

Exchange-Traded Funds (ETF)

Provides over 2,500 ETFs and exchange-traded notes (ETNs) along with 500+ no-transaction-fee ETFs from 18 industry-leading providers through FundVest® ETF.1

529 Plans

Allows access to 529 education savings plans on the investment platform, as well as a powerful selection tool to compare all available plan features such as tax benefits, fees and investment options, with helpful documentation to assist in investor conversations.

Pershing clients can access research and analytics tools in Pershing’s Investment Center for alternative investments, mutual funds, ETFs and investment models available in the Model Marketplace.

Managed Accounts and Advisory Programs

Model Marketplace

An entitlement-based investment model and asset manager supermarket where financial professionals can choose from a variety of model portfolios to implement in investor accounts.

Separately Managed Accounts (SMA) and Unified Managed Accounts (UMA) Programs

You may have the opportunity to deliver models for UMA programs and manage SMA strategies on a discretionary basis within Lockwood Advisors Inc. (Lockwood) sponsored programs as well as programs sponsored by our managed account clients.

Third-Party Strategists

You may be able to join a diverse menu of mutual fund and ETF model portfolios offered through Lockwood. The current lineup includes 121 models from 11 third-party model providers.2

Tools and Support

Technology, Training and Promotional Opportunities

Investment managers delivering advisory investments will get access to Pershing’s Manager Gateway, a dedicated asset manager portal. The new portal simplifies connectivity between investment managers and managed account sponsors while the intuitive design and built-in workflow tools make it easy to enact transactions and securely manage portfolios. Personalized training is available to support account processing and ongoing support is offered for day-to-day account servicing.

1 As of April 30, 2022. Access varies by broker-dealer custodian. Contact your broker-dealer custodian for additional information.

2 As of April 30, 2022. Investment advisory services are offered through Lockwood Advisors, Inc. (Lockwood), an affiliate of Pershing. Lockwood is an investment adviser registered in the United States under the Investment Advisers Act of 1940, an affiliate of Pershing LLC, each wholly-owned subsidiaries of The Bank of New York Mellon Corporation.