Asset Managers

Pershing Serves Asset Managers

Broaden Your Reach

Asset managers continually face the challenge of finding and reaching new channels for distribution. Pershing offers multiple opportunities on our investment platform, through programs and relationships that include:

Alternative Investments, Mutual Funds, and Exchange-Traded Funds (ETFs)

The Alternative Investment Center

Offering more than 2,000 alternative investments1 representing a full range of strategies including non-traded REITs, hedge funds, limited partnerships, private equity and more.


A one-stop mutual fund supermarket with access to over 28,000 funds from more than 800 fund families1 including BNY Mellon, providing Lipper data, profile snapshots, and a range of fund screening and comparison tools. FundCenter also provides advisors access to the FundVest® program featuring more than 7,500 funds with no transaction fees from over 300 fund families.1

The ETF Investment Center

Providing over 2,200 exchange-traded funds (ETFs) and exchange-traded notes (ETNs) along with 290+ no-transaction-fee ETFs from 14 industry-leading providers through FundVest ETF.1

Managed Accounts and Advisory Programs

Separately Managed Accounts (SMA) and Unified Managed Accounts (UMA) Programs

Asset Managers may have the opportunity to deliver models for UMA programs and manage SMA strategies on a discretionary basis within Lockwood sponsored programs and programs sponsored by our managed account clients.

Third-party Strategists

Asset managers may be able to join a diverse menu of mutual fund and ETF model portfolios offered through Lockwood. Currently the lineup includes 126 models from 13 third-party model providers.2

Tools and Support

Technology, Training, and Promotional Opportunities

Investment managers delivering advisory investments will get access to Pershing’s Manager Gateway, a dedicated asset manager portal. The new portal simplifies connectivity between investment managers and managed account sponsors, while the intuitive design and built-in workflow tools make it easy to take action on transactions and securely manage portfolios. We also offer personalized training for account processing procedures and ongoing support for day-to-day account servicing. Finally, we have several sponsorship opportunities, including our annual conference INSITE, and other client and advisor events throughout the year to help drive growth.

1 As of December 31, 2019 Access varies by broker-dealer custodian. Contact your broker-dealer custodian for additional information.

2 As of December 31, 2019 Investment advisory services are offered through Lockwood Advisors, Inc. (Lockwood), an affiliate of Pershing. Lockwood is an investment adviser registered in the United States under the Investment Advisers Act of 1940, an affiliate of Pershing LLC, each wholly-owned subsidiaries of The Bank of New York Mellon Corporation.