Asset Managers

Pershing Serves Asset Managers

Broaden Your Reach

Asset managers continually face the challenge of finding and reaching new channels for distribution. Pershing offers multiple opportunities on our investment platform through programs and relationships.

Alternative Investments, Mutual Funds, Exchange-Traded Funds (ETFs) and 529s

Alternative Investment Center

Offers more than 3,300 alternative investmentsp1 representing a full range of strategies, including non-traded REITs, hedge funds, limited partnerships, private equity and more.


Features more than 28,000 funds from more than 800 fund families1 including BNY Mellon, through this one-stop mutual fund supermarket. Provides Lipper data, profile snapshots, and a range of fund screening and comparison tools. FundCenter also provides advisors with access to the FundVest® program featuring approximately 8,000 funds with no transaction fees from 300+ fund families.1

ETF Investment Center

Provides over 2,000 exchange-traded funds (ETFs) and exchange-traded notes (ETNs) along with 300+ no-transaction-fee ETFs from 15 industry-leading providers through FundVest® ETF.1

529 Plan Center

Allows access to 529 education savings plans on the investment platform, as well as a powerful selection tool to compare all available plan features such as tax benefits, fees and investment options, with helpful documentation to assist in investor conversations.

Managed Accounts and Advisory Programs

Separately Managed Accounts (SMA) and Unified Managed Accounts (UMA) Programs

Asset Managers may have the opportunity to deliver models for UMA programs and manage SMA strategies on a discretionary basis within Lockwood Advisors Inc. (Lockwood) sponsored programs as well as programs sponsored by our managed account clients.

Third-party Strategists

Asset managers may be able to join a diverse menu of mutual fund and ETF model portfolios offered through Lockwood. The current lineup includes 123 models from 12 third-party model providers.2

Tools and Support

Technology, Training and Promotional Opportunities

Investment managers delivering advisory investments will get access to Pershing’s Manager Gateway, a dedicated asset manager portal. The new portal simplifies connectivity between investment managers and managed account sponsors while the intuitive design and built-in workflow tools make it easy to enact transactions and securely manage portfolios. Personalized training is available to support account processing and ongoing support is offered for day-to-day account servicing.

1 As of June 30, 2021. Access varies by broker-dealer custodian. Contact your broker-dealer custodian for additional information.

2 As of June 30, 2021. Investment advisory services are offered through Lockwood Advisors, Inc. (Lockwood), an affiliate of Pershing. Lockwood is an investment adviser registered in the United States under the Investment Advisers Act of 1940, an affiliate of Pershing LLC, each wholly-owned subsidiaries of The Bank of New York Mellon Corporation.