What Wealth Wants: Refining Your Firm's Approach to the High-Net-Worth Market

BNY Mellon's Pershing

02/23/2016

What Wealth Wants: Refining Your Firms Approach to the High-Net-Worth Market

The high-net-worth tier is big—and getting bigger. Does your firm have everything it takes to serve these increasingly important investors?

A quarter of all U.S. investable assets now come from households with $5 million to $25 million in assets.1 And the number of U.S. millionaires is expected to jump 39% between 2014 and 2019.2

What Wealth Wants: Refining Your Firm's Approach to the High-Net-Worth Market explores the distinctive needs of top-tier households—and reveals what it takes for a firm to move upstream in pursuit of wealthier clients. The guide addresses:

  • Why affluent investors can't be lumped into a single niche
  • Understanding the unique service expectations of the wealthy—for responsiveness, customization and more
  • Why going upmarket may require fundamental changes to a firm's infrastructure, from products to staffing to operations
  • How the HNW service model radically differs from its mass-affluent counterpart
  • The critical role of private banking solutions
  • Key differences between older and younger HNW clients

1 FA Insight based on Board of Governors of the Federal Reserve System, "The 2013 Survey of Consumer Finances," 2014.

2 FA Credit Suisse, “Global Wealth Report 2014,” 2014. Note: “Millionaire” defined in terms of financial and non-financial.

Additional Media
What Wealth Wants: Refining Your Firm's Approach to the High-Net-Worth Market
Investor Demographics Marketing and Business Development Wealth Management
BNY Mellon's Pershing

BNY Mellon's Pershing

BNY Mellon’s Pershing and its affiliates provide a comprehensive network of global financial business solutions to advisors, broker-dealers, family offices, hedge fund and ’40 Act fund managers, registered investment advisor firms and wealth managers. Many of the world’s most sophisticated and successful financial services firms rely on Pershing for clearing and custody; investment, wealth and retirement solutions; technology and enterprise data management; trading services; prime brokerage and business consulting.

Pershing helps clients improve profitability and drive growth, create capacity and efficiency, attract and retain talent, and manage risk and regulation. With a network of offices worldwide, Pershing provides business-to-business solutions to clients representing approximately 7 million investor accounts globally. Pershing LLC (member FINRA, NYSE, SIPC) is a BNY Mellon company. 

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