What Wealth Wants: Refining Your Firm's Approach to the High-Net-Worth Market

The high-net-worth tier is big—and getting bigger. Does your firm have everything it takes to serve these increasingly important investors?

A quarter of all U.S. investable assets now come from households with $5 million to $25 million in assets.¹ And the number of U.S. millionaires is expected to jump 39% between 2014 and 2019.²

What Wealth Wants: Refining Your Firm's Approach to the High-Net-Worth Market explores the distinctive needs of top-tier households—and reveals what it takes for a firm to move upstream in pursuit of wealthier clients. The guide addresses:

Why affluent investors can't be lumped into a single niche
Understanding the unique service expectations of the wealthy—for responsiveness, customization and more
Why going upmarket may require fundamental changes to a firm's infrastructure, from products to staffing to operations
How the HNW service model radically differs from its mass-affluent counterpart
The critical role of private banking solutions
Key differences between older and younger HNW clients

¹ FA Insight based on Board of Governors of the Federal Reserve System, "The 2013 Survey of Consumer Finances," 2014.

² FA Credit Suisse, “Global Wealth Report 2014,” 2014. Note: “Millionaire” defined in terms of financial and non-financial.

What Wealth Wants: Refining Your Firm's Approach to the High-Net-Worth Market

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