We understand that our hedge fund clients face challenges when marketing to the RIA community. Providing a look inside the mind of the advisor is just one of the ways the Prime Services team at BNY Mellon's Pershing can help fund managers build strategies to help grow their businesses.
I recently had the pleasure of moderating a panel discussion at Pershing’s Alternative Investment Forum, which highlighted the potential benefits of alternative strategies. The event brought together registered investment advisors (RIAs) who were interested in learning more about alternative strategies and alternative investment managers who were looking to expand their presence with this investor base. The multi-panel event featured industry experts who shared their insights on several pertinent topics including the benefits of including alternative strategies in one’s asset allocation, how advisors can access alternative products and how managers can best connect with the advisory community.
The genesis of this event was to help bridge the gap between alternative managers and RIAs. This has been an important area of focus for Pershing as we have seen increased interest from our clients to learn more about this topic. Our hedge fund clients are interested in learning about how they can market their products to interested RIAs, which can be a challenging endeavor as the advisory community is very different than the institutional space. Our advisor clients are interested in learning more about best practices for sourcing managers and different ways to access these strategies. One of the main challenges for both managers and advisors has been the general lack of information and education around these topics. We at Pershing are hoping to fill that void through these types of events and similar thought leadership initiatives.
So what does it take to get your alternative investment fund noticed by RIAs, family offices and other professionals in the wealth management space? Below are a few strategies provided by the experts on our panel, which included alternative investment professionals who work closely with RIAs to help them incorporate alternative products into their offering, as well as a partner at a large, multi-family office that allocates to alternative managers.
Our goal when working with clients and hosting events like these is consistent: we want our audience to walk away with valuable insights and tools they can use immediately to help tackle the challenges around their businesses. The Prime Services team is committed to education and access around alternatives.
Putting Insights Into Action
Meet with your relationship manager to discuss the questions most important to you and craft a strategic plan to propel your firm forward.
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Lisa Lewin is a Director for the Prime Services division of BNY Mellon | Pershing and is responsible for new business development and managing existing relationships with hedge funds and other alternative asset managers. Lisa participates in a number of speaking engagements aimed at educating investors on the benefits of including alternative strategies in their portfolios.