Data Disruption: Behavioral Analytics is Changing Wealth Management

BNY Mellon's Pershing


Data Disruption

What individuals say is often very different from what they do. It is the reason why recent innovation in wealth management technology is so critical to success. Analytics powered by more diverse sources of input are increasing firm efficiency and reducing costs. The analytics are able to collect behavioral and psychological data to feed industry software and inform advisors how to address the emotional aspects of money with their investors. Download this article to learn how behavioral analytics is changing the wealth management industry.

BNY Mellon's Pershing

BNY Mellon’s Pershing and its affiliates provide a comprehensive network of global financial business solutions to advisors, broker-dealers, family offices, hedge fund and ’40 Act fund managers, registered investment advisor firms and wealth managers. Many of the world’s most sophisticated and successful financial services firms rely on Pershing for clearing and custody; investment, wealth and retirement solutions; technology and enterprise data management; trading services; prime brokerage and business consulting.

Pershing helps clients improve profitability and drive growth, create capacity and efficiency, attract and retain talent, and manage risk and regulation. With a network of offices worldwide, Pershing provides business-to-business solutions to clients representing approximately 7 million investor accounts globally. Pershing LLC (member FINRA, NYSE, SIPC) is a BNY Mellon company.