Broker-Dealer of the Future II, Part One: Identify Ways Your Firm Can Avoid Commoditization

BNY Mellon's Pershing

12/10/2013

Broker-Dealer of the Future II, Part One: Identify Ways Your Firm Can Avoid Commoditization

Advisors have options and have more choices than ever—traditional models are disappearing and the business is growing increasingly complex for broker-dealers and advisors.

The broker-dealer of the future is defined by a value-added relationship and acts as a strategic partner—rather than a supervisory role, otherwise, they risk being a commodity. Stunning Transformation One focuses on creating unique competitive differentiators to set your firm apart. It includes:

  • Nine ways to deliver value to advisors, other than payout
  • Knowing your firm's niche in the market
  • The real reasons why advisors join a firm—and why they stay
  • The growing importance of broker-dealer culture and brand image
  • The hidden culprits behind advisor attrition
  • Understanding the "relationship account"—and how to keep your balance positive
Additional Media

BNY Mellon's Pershing

BNY Mellon’s Pershing and its affiliates provide a comprehensive network of global financial business solutions to advisors, broker-dealers, family offices, hedge fund and ’40 Act fund managers, registered investment advisor firms and wealth managers. Many of the world’s most sophisticated and successful financial services firms rely on Pershing for clearing and custody; investment, wealth and retirement solutions; technology and enterprise data management; trading services; prime brokerage and business consulting.

Pershing helps clients improve profitability and drive growth, create capacity and efficiency, attract and retain talent, and manage risk and regulation. With a network of offices worldwide, Pershing provides business-to-business solutions to clients representing approximately 7 million investor accounts globally. Pershing LLC (member FINRA, NYSE, SIPC) is a BNY Mellon company. 

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