30 in 30: How Advisors Can Capitalize on a 30 Trillion Dollar Wealth Transfer Over the Next 30 Years

BNY Mellon's Pershing


How Advisors Can Capitalize on a 30 Trillion Dollar Wealth Transfer

What happens to your clients' wealth once they pass it on? Will you still remain the advisor of choice for the assets you’ve worked so hard to manage?

30 in 30: How Advisors Can Capitalize on a $30 Trillion Wealth Transfer Over the Next 30 Years is a revealing research study on the money already in motion across generations. It highlights the risks—and opportunities—facing advisors as wealth passes to clients' spouses and children. It addresses such issues as:

  • Eye-opening statistics about client attrition after an inheritance—and the urgent need for immediate action
  • Redefining your client as an entire family
  • Why it is important not to wait for clients to bring up wealth transfer concerns
  • Retooling your business to serve multiple generations
  • How to get spouses more involved in client relationships
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BNY Mellon's Pershing

BNY Mellon’s Pershing and its affiliates provide a comprehensive network of global financial business solutions to advisors, broker-dealers, family offices, hedge fund and ’40 Act fund managers, registered investment advisor firms and wealth managers. Many of the world’s most sophisticated and successful financial services firms rely on Pershing for clearing and custody; investment, wealth and retirement solutions; technology and enterprise data management; trading services; prime brokerage and business consulting.

Pershing helps clients improve profitability and drive growth, create capacity and efficiency, attract and retain talent, and manage risk and regulation. With a network of offices worldwide, Pershing provides business-to-business solutions to clients representing approximately 7 million investor accounts globally. Pershing LLC (member FINRA, NYSE, SIPC) is a BNY Mellon company.