Independent Financial Partners Selects Albridge Wealth Reporting for Its Advisors

December 12, 2018

PENNINGTON, N.J. — BNY Mellon’s Albridge, an affiliate of Pershing and a leading provider of enterprise data management solutions, today announced that it has been selected by Independent Financial Partners (IFP), a multi-custodial RIA and soon-to-be broker-dealer that specializes in wealth management and retirement plan consulting, to provide wealth reporting to its approximately 500 advisors nationwide.

The agreement will provide IFP’s advisors access to Albridge Wealth Reporting®, Albridge’s award-winning, innovative solution that allows advisors to present a complete view of all client assets—even those held away.

For home office executives, Albridge will provide consolidated, clean transactional data from multiple custodial and legacy systems, giving executives the broad view needed for critical business decision-making.

“Albridge’s long-standing relationships in the industry and its deep development sources, as well as our enterprise-wide relationship with Pershing, made Albridge the obvious choice for us as we launch our broker-dealer,” said Chris Hamm, Chief Operating Officer, IFP. “ And while this partnership creates efficiencies at the home-office level, what we’re most excited about is providing enhanced performance reporting to all of our advisors as part of our overall technology package.

“At most broker-dealers, advisors get basic account reporting but have to pay extra for a tool like Albridge. With us, it will be included in everyone’s technology fee, which will be in line with what advisors are currently paying for technology packages that don’t include out of the box performance reporting.”

Albridge Wealth Reporting aggregates data from over a hundred sources to provide a consolidated view of assets. Through an easy-to-use dashboard interface, Albridge Wealth Reporting allows advisors to access household-, account- and security-level performance information on demand, for any time period.

For IFP, Albridge will aggregate data from all of IFP’s custodians, providing IFP advisors with a wide range of client information—including benchmarks, holdings and allocations—thus allowing them to offer holistic wealth management advice.

“For 20 years, we have been focusing on providing advisors and firms with data and reporting solutions to help them make smart decisions and better manage their operations,” said Marc Butler, COO, BNY Mellon’s Albridge. “We believe our ability to deliver normalized, clean, performance-ready data will prove instrumental in helping IFP deliver holistic, well-informed financial advice and enhance client satisfaction. We are thrilled to work with IFP to power their advisors’ success.”

To learn more about BNY Mellon’s Albridge, please visit

About IFP

Family-owned and privately-held since it was founded in 2000 by CEO William Hamm Jr. on the principals of independence, flexibility and collaboration, Independent Financial Partners (IFP) is a comprehensive financial advisor support firm with home/corporate offices in Tampa, Florida, and Phoenix, Arizona. It is dedicated to delivering personalized service to a growing network of more than 520 independent advisors nationwide, allowing them to better focus on the needs of their clients.

An SEC Registered Investment Adviser (RIA) and an Office of Supervisory Jurisdiction (OSJ), IFP works directly with its advisors to provide them technological, compliance, marketing, business development, and operational support. As of Dec. 31, 2017, IFP’s advisors have more than $40 billion in assets under advisement. The firm has annually earned the trusted CEFEX certification for investment support services for adhering to the industry’s best practices since 2014. For more information, visit Follow the firm on Twitter at @IF_Partners.

About BNY Mellon's Albridge

BNY Mellon’s Albridge Solutions Inc. is a leading provider of enterprise data management solutions that deliver a single view of an investor's broad range of assets. Our proprietary technology consolidates and reconciles client account and transaction data from hundreds of data sources representing banking, brokerage, insurance, retirement, managed accounts and more.

Albridge processes this cleansed data and uses it to power a variety of downstream technology solutions, including performance reporting, sales practice monitoring, data warehousing, business intelligence, imaging and workflow. Albridge provides the foundation for financial organizations to leverage a single source of information to power a number of mission critical technology applications. Albridge Solutions Inc. is an affiliate of Pershing LLC. Additional information is available at

About BNY Mellon's Pershing

BNY Mellon’s Pershing is a leading provider of clearing and custody services. We are uniquely positioned to help complex financial services firms transform their businesses, drive growth, maximize efficiency, and manage risk and regulation.

Wealth management and institutional firms outsource to us for trading and settlement services, investment solutions, bank and brokerage custody, middle and back office support, data insights, and business consulting.

Pershing brings together high-touch service, an open digital platform and the BNY Mellon enterprise to deliver a differentiated experience for every client.

Pershing LLC (member FINRA, NYSE, SIPC) is a BNY Mellon company. With offices around the world, Pershing has over $2 trillion in assets and millions of investor accounts. Pershing affiliates include Albridge Solutions, Inc. and Lockwood Advisors, Inc., an investment adviser registered in the United States under the Investment Advisers Act of 1940. Additional information is available on, or follow us on LinkedIn or Twitter @Pershing.

About BNY Mellon

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. As of June 30, 2021, BNY Mellon had $45.0 trillion in assets under custody and/or administration, and $2.3 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK).Additional information is available on Follow us on Twitter @BNYMellon or visit our newsroom at for the latest company news.