BNY Mellon's Pershing Wins Two Awards at the 2017 Executive Forum

October 12, 2017

Jersey City, NJ – October 12, 2017 – BNY Mellon's Pershing, a leading provider of global financial business solutions, received two awards at the 2017 Executive Forum and Industry Awards during a ceremony yesterday in New York, NY.

BNY Mellon's Lockwood won for its WealthStart® Portfolios solution in Asset Managers, ETF Strategies category. While Pershing Advisor Solutions' recent white-paper, Crossroads: Critical Decisions That Advance the Evolution of an Advisory Firm, won in the Thought Leadership category for custodians.

Judged by a panel of leaders across wealth management, research, consulting and media, the awards recognize companies that provide outstanding service in supporting financial advisors.

"It's an honor to be recognized by leaders in the industry for our work supporting financial professionals," said Lisa Dolly, CEO of BNY Mellon's Pershing. "The initiatives cited here highlight our ongoing focus on helping advisors drive growth in their businesses. Whether through providing unique insights, delivering exceptional client experiences, or through a suite of investment solutions, we are committed to bringing clients the solutions they need to transform their businesses and achieve sustainable, profitable growth."

Specifically, Pershing was recognized in the following categories:

  • Custodians: Thought Leadership: Pershing's recently launched educational program, Crossroads: Critical Decisions That Advance the Evolution of an Advisory Firm, received the thought leadership award for its insights into the critical decisions advisory firms need to make to help fuel growth and improve profitability. This multi-channel effort features insights from Pershing experts and leading advisors designed to address life challenges, including how to hire and promote employees, approach Mergers and Acquisitions, and build an enduring brand.
  • Asset Managers: ETF Strategies: BNY Mellon's Lockwood Advisors, Inc. won for its WealthStart® Portfolios, which were designed to assist emerging and mass affluent investors to grow their wealth. The WealthStart portfolios are of particular use to advisors looking to tap into an often-underserved market to reach tomorrow's high-net-worth individuals.

About BNY Mellon's Pershing

BNY Mellon’s Pershing is a leading provider of clearing and custody services. We are uniquely positioned to help complex financial services firms transform their businesses, drive growth, maximize efficiency, and manage risk and regulation.

Wealth management and institutional firms outsource to us for trading and settlement services, investment solutions, bank and brokerage custody, middle and back office support, data insights, and business consulting.

Pershing brings together high-touch service, an open digital platform and the BNY Mellon enterprise to deliver a differentiated experience for every client.

Pershing LLC (member FINRA, NYSE, SIPC) is a BNY Mellon company. With offices around the world, Pershing has over $2 trillion in assets and millions of investor accounts. Pershing affiliates include Albridge Solutions, Inc. and Lockwood Advisors, Inc., an investment adviser registered in the United States under the Investment Advisers Act of 1940. Additional information is available on, or follow us on LinkedIn or Twitter @Pershing.

About BNY Mellon

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. As of June 30, 2021, BNY Mellon had $45.0 trillion in assets under custody and/or administration, and $2.3 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK).Additional information is available on Follow us on Twitter @BNYMellon or visit our newsroom at for the latest company news.

About BNY Mellon’s Lockwood Advisors, Inc.

Lockwood Advisors, Inc. is a leading provider of managed account solutions. As a program sponsor, Lockwood offers access to some of the industry’s leading investment managers, provides independent research on separate account managers, and develops advisory solutions to help investment professionals meet the diverse needs of their clients.

Lockwood also offers discretionary portfolio management solutions through financial institutions and independent registered investment advisers. Lockwood Advisors, Inc. is an investment adviser registered in the United States under the Investment Advisers Act of 1940, an affiliate of Pershing LLC and a wholly owned subsidiary of The Bank of New York Mellon Corporation (BNY Mellon).