June 7, 2016
Pershing LLC, a BNY Mellon company, today launched a suite of technology enhancements that provide wealth management firms with greater flexibility to digitally transform their business. Announced during Pershing’s annual INSITE 2016 conference, the new enhancements aim to make integration easier and improve investor and advisor experiences. These developments are part of Pershing’s ongoing digital enablement strategy.
“As emerging technologies and companies continue to change the way financial advice is delivered, firms are embracing the change and turning to us for help executing a digital strategy,” said Ram Nagappan, chief information officer at Pershing. “Pershing facilitates different client approaches to digitizing their business – whether it’s helping to create their own unique technology experiences or delivering solutions that are already integrated with Pershing’s platform. By taking an open-architecture approach, we’ve put our clients in the driver seat to innovate and co-create a digital wealth management experience that best meets the needs of their advisors and end clients.”
Pershing’s clients will now have the choice to leverage available services via the new API store or they can select tools from industry-leading third-party providers integrated with NetX360®. Whether it’s native development of Pershing’s own technology, or the integration of third-parties, all developments at Pershing are done with the client first and foremost in mind.
“Our digital enablement strategy is informed by identifying our clients’ user journeys to determine the ultimate impact on the client experience,” said Nagappan. “By leveraging journey maps, Pershing takes a design thinking approach to create the best user experience for advisors and investors.”
The new NetXServices API Store, powered by NEXEN, provides firms with self-service access to the entire BNY Mellon enterprise-wide library of APIs. In the store, clients will find best-of-breed digital services to help their firms manage the full investment process including account opening and funding, asset allocation and automated rebalancing. Pershing created the API store to make integration easier—with inline documentation, code samples and sandbox testing— which help clients innovate and get to market faster. In addition to opening its APIs to technology providers, Pershing opened its APIs to its clients. A number of digital advice providers use Pershing as a custodian and leverage its ecosystem to scale their businesses, including Motif, NextCapital, and Personal Capital.
The first wave of integrations through the API store has begun with digital advice providers Jemstep, Marstone, SigFig, and Vanare. Pershing is integrating multiple digital advice providers with its platform in recognition of the varying needs of its clients. It has selected these companies based on their approach to user experience design, flexibility to customize their solution to meet client preferences and their ability to integrate with NetX360 and NetXInvestor.
Pershing continues to integrate technology providers to enable clients to co-create their own advisor experience in the areas of customer relationship management (CRM), financial planning, wealth reporting and other services on both NetX360 and NetXInvestor. Seamless integrations and enhancements on Pershing’s platform enable the exchange of data between advisors and investors. Recent integrations on Pershing’s platform include the fourth generation of MoneyGuidePro and NaviPlan.
Pershing recently redesigned a series of wealth reports as part of its continuous efforts to enhance the wealth reporting experience for its clients. The redesigned reports have an updated look and feel to help advisors better illustrate their clients’ complete financial picture. The enhancements help advisors differentiate their practices by providing them with a comprehensive review of their clients’ assets, which helps to facilitate more in-depth conversations about clients’ progress toward their investment and life goals.
About BNY Mellon's Pershing
BNY Mellon’s Pershing and its affiliates provide advisors, broker-dealers, family offices, hedge fund and ’40 Act fund managers, registered investment advisor firms and wealth managers with a broad suite of global financial business solutions. Many of the world’s most sophisticated and successful financial services firms rely on Pershing for clearing and custody, investment and retirement solutions, technology, enterprise data management, trading services, prime brokerage, managed account technology and operations and business consulting. Pershing helps clients improve profitability and drive growth, create capacity and efficiency, attract and retain talent, and manage risk and regulation. With a network of offices worldwide, Pershing provides business-to-business solutions to clients representing more than seven million investor accounts globally. Pershing LLC (member FINRA, NYSE, SIPC) is a BNY Mellon company. Professionally advised managed accounts are offered through its affiliate, Lockwood Advisors, Inc., which is an investment adviser registered in the United States under the Investment Advisers Act of 1940. Additional information is available on pershing.com, or follow us on Twitter @Pershing.
About BNY Mellon
BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. As of Dec. 31, 2020, BNY Mellon had $41.1 trillion in assets under custody and/or administration, and $2.2 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.