BNY Mellon's Pershing Introduces Additional Capabilities Enabling Clients to Transform Big Data Into Big Insights

JERSEY CITY, N.J., February 11, 2016 – Pershing LLC, a BNY Mellon company, today announced the release of additional big data analytics capabilities to help advisors improve processes and business performance through actionable insights. The new solutions, part of BNY Mellon's digital ecosystem, leverage its big data analytics platform to capture, store, analyze and use evidenced-based decision making to maximize client's growth and productivity.

"We've seen big data being put to work in other industries in ways that help businesses better understand their clients and improve business outcomes," said Patrick Yip, director of advisory market technology strategy at Pershing. "Big data doesn't just allow us to see more, it allows us to see things better and differently. We continue to invest in big data to deliver innovative solutions to help our clients be more productive in running their business and more effective in servicing their clients."

Advisors who anticipate their clients’ needs and can proactively support them with relevant value-added solutions will be at a competitive advantage. Accessible through Pershing's NetX360^® platform, the new data analytics capabilities will enable advisors to proactively manage risk and opportunities for investors, including:

• Identify and predict potential retention issues through a dashboard that provides a visually compelling view of a firm's incoming and outgoing customer account transfer totals and contra brokers. The resulting analytics summarize the outlook for retention risks, helping to mitigate attrition and support advisor retention.
• Use big data analytics to identify fully paid securities lending income opportunities for qualified investors on a daily basis and match them for consideration against every position across all qualified clients. The solution automates and streamlines what had been a manual and time-consuming process with a single click. Introduced in beta phase in mid-2015, the solution, OpportunityView^™ for Fully Paid Securities, is now widely available.
• Visualize trends by metrics that are relevant to an advisor's job function. Pershing offers persona-based dashboards that provide a wide selection of business views, including client segmentation, comparisons based on active and new accounts and top households by assets under management.

About Pershing

Pershing and its affiliates provide global financial business solutions to advisors, asset managers, broker-dealers, family offices, registered investment advisor firms and wealth managers. A financial services firm located in 23 offices worldwide, Pershing provides business-to-business solutions to clients representing 6 million active investor accounts on the U.S. platform. Pershing affiliates are members of every major U.S. securities exchange, and its international affiliates are members of the Deutsche Börse, Australian Stock Exchange, Irish Stock Exchange, London Stock Exchange and Toronto Stock Exchange. Pershing LLC (member FINRA/NYSE/SIPC) is a BNY Mellon company. Additional information is available on pershing.com, or follow us on Twitter @Pershing.

About BNY Mellon

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of June 30, 2016, BNY Mellon had $29.5 trillion in assets under custody and/or administration, and $1.7 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.