February 11, 2014
Formerly NetExchange Client®, the new site experience has been redesigned and rebranded as NetXInvestor to deliver a highly customized, seamless experience for investors of all generations
JERSEY CITY, NJ, - Pershing LLC, a BNY Mellon company, today announced the introduction of its redesigned investor-facing portal, NetXInvestor™. The new website experience offers a rich, intuitive user interface; streamlined navigation and visualization to improve data display and enhance opportunities for online advisor-client collaboration.
Intensive research and usability testing revealed common denominators that span all investor generations. For example, investors spend more time online than ever before, are pressed for time and work remotely with growing frequency. At the same time, investors are demanding more information and access to their accounts on a 24/7 basis. Regardless of age, they want a rich experience on their computers and devices. They also want to maintain a high level of trust with their advisors and have instant access to them when needed. Feedback gathered during the development process helped inform the new user interface, intuitive navigation, increase in self-service tools and enhanced graphics of NetXInvestor.
"The redesign of NetXInvestor delivers on one of our top priorities at Pershing – enhancing the investor experience," said Ram Nagappan, chief information officer of Pershing. "We are committed to creating an online experience that is easy to use, relevant to users of all generations and aligned with the ways in which investors and clients want to access information. Since different investors access information in markedly different ways, we have created a flexible, personalized digital experience that can be tailored to each individual’s needs."
The new features will offer unprecedented flexibility for the user and an interface that responds dynamically to an investor’s device, whether laptop, tablet or smart phone. Pershing will also introduce a new Communications section that will centralize information, including documents and client communications, and allow for greater advisor-client collaboration. Subsequent enhancements later this year are expected to include e-signature, investor-initiated asset movement requests and collaboration tools that further strengthen the advisor-investor relationship. As a result of its bottom-up rebuild, NetXInvestor provides investors with simple, consistent self-service account management capabilities.
"As technology becomes more pervasive, people have come to expect the same level of simplicity, functionality and intuitiveness in the applications they use in both their professional and personal lives," said Nagappan, "Through comprehensive research and by listening to these expectations, we have developed a platform that enables advisors and investors to work together collaboratively in new and powerful ways, whether that investor is 25 or 75."
NetXInvestor combines the former NetExchange Client®, NetExchange View™, NetExchange Select® and myeDocumentsuite.com , creating one unified experience for Pershing’s clients and their investors.
About BNY Mellon's Pershing
Pershing and its affiliates provide global financial business solutions to advisors, asset managers, broker-dealers, family offices, registered investment advisor firms and wealth managers. A financial services firm located in 23 offices worldwide, Pershing provides business-to-business solutions to clients representing 6 million active investor accounts on the U.S. platform. Pershing affiliates are members of every major U.S. securities exchange, and its international affiliates are members of the Deutsche Börse, Australian Stock Exchange, Irish Stock Exchange, London Stock Exchange and Toronto Stock Exchange. Pershing LLC (member FINRA/NYSE/SIPC) is a BNY Mellon company. Additional information is available on pershing.com, or follow us on Twitter @Pershing.
About BNY Mellon
BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of December 31, 2016, BNY Mellon had $29.9 trillion in assets under custody and/or administration, and $1.6 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.