Pershing Prime Services Named ‘Best Prime Broker - Innovation’ by HFMWeek

November 18, 2014

JERSEY CITY, N.J., – Pershing LLC, a BNY Mellon company, today announced that its prime brokerage business unit has been named 'Best Prime Broker—Innovation’ at the 2014 HFM US Hedge Fund Services Awards hosted by HFMWeek . This is the fourth time Pershing Prime Services has won an award from HFMWeek.

Each year the HFMWeek awards recognize leading hedge fund service providers from across the United States for exceptional customer service and innovative product development. Success in the 'Best Prime Broker—Innovation’ category is based on demonstrating how enhancements to a core service or the launch of a new service has improved operational or asset raising conditions for clients.

The judging panel praised Pershing for being “a firm that is committed to genuinely bespoke client solutions” and for showing “innovation across the board.”

“We are passionate about our clients’ businesses, and creating solutions that help hedge funds and ’40 Act funds strengthen their performance inspires us to innovate,” said Gerry Tamburro, managing director of Pershing's prime brokerage unit. “It’s an honor to be recognized by HFMWeek among an outstanding peer group.”

Among the innovative solutions Pershing Prime Services provides to hedge funds and alternative ’40 Act funds include:

  • Pershing Prime Services’ industry-leading leverage solution, which helps clients manage counterparty risk while more efficiently implementing short-enabled strategies. Through the platform, clients gain one-stop access to securities lending, execution, custody services, and all servicing and financing functions needed to manage hedge funds, ’40 Act funds or eligible pension funds.
  • PrimeConnect™, a collateral management solution available through Pershing’s NetX360® platform. The solution enables automated movement of collateral between the custodian and prime broker. Features of the newest generation of PrimeConnect include automated credit and risk approval process, online real-time margin calculator, consolidated portfolio view, and more features that help hedge fund managers increase efficiency.
  • PrimeConnect40™, developed for mutual funds, the solution offers transparency and online control of collateral movement to ‘40 Act fund managers who are using the tri-party structure to support alternative strategies.


About Pershing Prime Services

Pershing Prime Services, the New Model Prime BrokerTM, delivers a comprehensive suite of prime brokerage solutions. We provide stable counterparty strength, extensive access to lendable securities, alternative sources of finance, dedicated client service, robust reporting tools, global execution and custodial solutions through the integrated platform of BNY Mellon. Pershing Prime Service is a service of Pershing LLC (member FINRA/NYSE/SIPC), a BNY Mellon company.

About BNY Mellon's Pershing

BNY Mellon’s Pershing and its affiliates provide advisors, broker-dealers, family offices, hedge fund and ’40 Act fund managers, registered investment advisor firms and wealth managers with a broad suite of global financial business solutions. Many of the world’s most sophisticated and successful financial services firms rely on Pershing for clearing and custody, investment and retirement solutions, technology, enterprise data management, trading services, prime brokerage and business consulting.

Pershing helps clients improve profitability and drive growth, create capacity and efficiency, attract and retain talent, and manage risk and regulation. With a network of offices worldwide, Pershing provides business-to-business solutions to clients representing approximately 7 million investor accounts globally. Pershing LLC (member FINRA, NYSE, SIPC) is a BNY Mellon company. Additional information is available on, or follow us on Twitter @Pershing.

About BNY Mellon

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries. As of June 30, 2019, BNY Mellon had $35.5 trillion in assets under custody and/or administration, and $1.8 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on Follow us on Twitter @BNYMellon or visit our newsroom at for the latest company news.