Pershing Launches Alternative Investment Center at INSITE™ 2014, Adding New Capabilities to Existing Alternative Investment Solutions

June 4, 2014

Advisors can use new tools, research and products to efficiently provide clients with alternative investment options

HOLLYWOOD, FL., June 4, 2014 - Pershing LLC, a BNY Mellon company, today launched its Alternative Investment Center, the latest addition to an expanding suite of alternative investment solutions, at its INSITE™ 2014 conference in Hollywood, Florida. Pershing's Alternative Investment Center, which can be accessed through NetX360, the firm's technology platform, provides advisors access to the educational resources, research and tools required to provide solutions for their clients seeking alternative investment strategies. Pershing also announced today new alternative investment asset class additions to FundVest 200, the firm's research-driven list of no-transaction fee mutual funds, including domestic and international real estate, credit/event-driven, managed futures, absolute return and multi-strategy funds.

Investor appetite for alternative investments as a way to diversify holdings and create durable income continues to grow. A recent industry survey1 indicated that 72 percent of investors would consider alternative investments if their advisors recommended them and 85 percent of respondents said they would invest in alternatives if they understood them. Not surprisingly, advisors face significant challenges educating clients on alternative investments, integrating them into existing portfolios, finding appropriate investments at the right cost, and managing liquid and illiquid positions.

"Education remains one of the toughest obstacles when it comes to alternative investments," said Sandra Bolton, managing director, financial solutions at Pershing. "Our Alternative Investment Center will address the most pressing issues by helping advisors not only understand the available products, but also by providing information on the vast array of alternative investments available through Pershing and thought leadership from leading investment management experts."

Advisors are now able to access the Alternative Investment Center's research from companies such as Morningstar and Blue Vault Partners, as well as comparison and screening tools, real-time market announcements and whitepapers and commentary from leading alternative investment providers. The ability to access these resources in one centralized location streamlines the process of evaluating multiple alternative investment strategies, ultimately benefiting the end investor. Alternatives may provide greater portfolio diversification, and the timely and secure reporting, access to no-fee trading options and enhanced overall investment experience supports the growth of an advisor’s business.

"In an increasingly complex investment environment advisors need access to quality resources in order to focus on investor needs as they grow their business, especially as their business model shifts toward advisory," said Bolton. "The Alternative Investment Center will provide advisors with the array of alternative investment strategies available to their clients through Pershing's platform."

Through the Alternative Investment Center, Pershing currently makes available investment details on more than 2,300 alternative investment products for advisors to choose from, including over 280 investments on the Alternative Investment Network, and the growing no-fee platform, as well as access to liquid mutual fund alternative investments through FundVest.

About BNY Mellon's Pershing

BNY Mellon’s Pershing and its affiliates provide advisors, broker-dealers, family offices, hedge fund and ’40 Act fund managers, registered investment advisor firms and wealth managers with a broad suite of global financial business solutions. Many of the world’s most sophisticated and successful financial services firms rely on Pershing for clearing and custody, investment and retirement solutions, technology, enterprise data management, trading services, prime brokerage and business consulting.

Pershing helps clients improve profitability and drive growth, create capacity and efficiency, attract and retain talent, and manage risk and regulation. With a network of offices worldwide, Pershing provides business-to-business solutions to clients representing approximately 7 million investor accounts globally. Pershing LLC (member FINRA, NYSE, SIPC) is a BNY Mellon company. Additional information is available on, or follow us on Twitter @Pershing.

About BNY Mellon

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries. As of June 30, 2019, BNY Mellon had $35.5 trillion in assets under custody and/or administration, and $1.8 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on Follow us on Twitter @BNYMellon or visit our newsroom at for the latest company news.