June 4, 2014
Launch of an array of new digital technologies demonstrates Pershing’s commitment to anticipating the changing needs of advisors and their clients
HOLLYWOOD, FL - At its annual INSITE™ 2014 conference, Pershing LLC, a BNY Mellon company, laid out the innovations that will have a transformative impact on advisor and investor technology. For the first time in the same calendar year, Pershing is launching new versions of all its major platforms – including NetX360®, NetX360® Mobile, NetXInvestor™(NXI) and NetXInvestor Mobile as well as new versions of Albridge Wealth Reporting and a new Managed Investments portal integrated into NetX360. The rollout of these various platforms reflects Pershing's technology strategy which puts particular emphasis on leveraging digital technology to achieve new business growth and opportunity.
"The increased adoption of digital capabilities in the advisory industry is changing how advisors and end-investors are doing business," said Ram Nagappan, CIO of Pershing. "Pershing's digital business strategy is focused on guiding firms through this transformation. We offer solutions that create new business opportunities for growth with an emphasis on improving the users' digital experience in their everyday lives."
Nagappan added: "Based on the needs and preferences of different demographics and generations, our customized, multi-channel solutions are designed to allow clients to engage and collaborate in powerful new ways that boost efficiency and productivity."
Through client surveys and engagement with 1,200 Pershing platform users across 244 firms, Pershing has utilized the detailed feedback on their preferences and priorities to simplify and optimize the current user experience, extend integration and continue to build on core technology offerings. Additional needs that are being addressed include greater collaboration between advisors and investors, as well as consistent experiences and user-friendly design across devices.
Pershing's redesigned investor-facing portal, NetXInvestor™ (formerly NetExchange Client®), which has been rolled out to over 500 firms since its introduction, delivers a highly customized, intuitive user experience that raises advisor-client collaboration to a new level. The new site now has:
Throughout 2014, Pershing will continue to expand the capabilities within NXI to include more flexibility with branding down to the advisor level. It will also add more self-service features, collaboration tools, integrated reporting capabilities and enhanced mobile presentation.
The enhancements unveiled in the redesigned NetX360 platform focus on advisor productivity and offering flexible technology, letting the users define the experience they want to have based on their unique needs. The customizable improvements cover the spectrum of advisor-client touch points, including:
Prioritizing Mobile Innovation
The new NetX360® Mobile platform, launched this spring, features a major upgrade to its user interface, enabling a better mobile experience, enhanced client engagement and collaboration, and easier access to critical client data. It also includes a host of other features designed to enhance productivity outside of the office, such as alerts and investment opportunities.
Enhancing Cross-Platform Integration
At INSITE 2014, Pershing will also introduce newly redesigned platforms that are fully integrated with NetX360, enabling advisors to grow their businesses and meet their clients' changing needs. This includes a fully redesigned Albridge Wealth Reporting™ platform, Pershing's next generation Managed Investments platform.
Leading Advisors Into the Digital Future
Pershing continues to demonstrate ways that advisors and investors can leverage technology to enable their digital business. Our Advanced Technology Lab will introduce bold transformations to the advisor and investor toolset to help foster new business opportunities. Some of the big innovations being demonstrated at INSITE include: NetX360 Play, Wearable Workflow and peer-to-peer iPad sharing.
NetX360 is Pershing's professional access platform for clients and advisors. A personalized and intuitive platform to power users' business needs, NetX360 features an intuitive user interface and personalized navigation that simplifies how the brokerage and advisory world does business and engages with clients. Using easy navigation tabs, custom dashboards and global search, users have access to all of the information and tools needed to manage client relationships, evolve their practice, perform research, execute trades and more. NetX360 is also the gateway to a leading network of information and technology providers to help clients grow their business quickly and efficiently.
About BNY Mellon's Pershing
Pershing and its affiliates provide global financial business solutions to advisors, asset managers, broker-dealers, family offices, registered investment advisor firms and wealth managers. A financial services firm located in 23 offices worldwide, Pershing provides business-to-business solutions to clients representing 6 million active investor accounts on the U.S. platform. Pershing affiliates are members of every major U.S. securities exchange, and its international affiliates are members of the Deutsche Börse, Australian Stock Exchange, Irish Stock Exchange, London Stock Exchange and Toronto Stock Exchange. Pershing LLC (member FINRA/NYSE/SIPC) is a BNY Mellon company. Additional information is available on pershing.com, or follow us on Twitter @Pershing.
About BNY Mellon
BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of December 31, 2016, BNY Mellon had $29.9 trillion in assets under custody and/or administration, and $1.6 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.