September 18, 2013
Survey of 500 college students reveals alignment between students' career desires and what the profession offers
JERSEY CITY, N.J.— Pershing LLC, a BNY Mellon company, today released its first-ever research report on college students' career priorities and their potential to become tomorrow's financial advisors. The study entitled, "ReGENeration: How Gen Y Could Revitalize the Industry and Bring New Life to Your Firm," was commissioned in response to the industry's talent crisis in the hopes of improving recruitment efforts. It is designed to help firms better understand college students' priorities when choosing a career, to identify students' trusted sources for information, and to gauge prospective graduates' familiarity with the financial advisor profession.
"The talent shortage in the advisory business becomes increasingly dire every year," said Kim Dellarocca, head of practice management and director of segment marketing at Pershing. "Gen Y has much more to offer than simply refilling the pipeline. They bring fresh perspectives, new ideas and modern skill sets that can help businesses prosper now and in the future. Given their contribution potential, it is critically important for the industry to better educate students about the benefits of pursuing a career in the advisory business."
Pershing's study, which was based on the data from a survey, conducted by Harris Interactive in May 2013, of 500 undergraduate students enrolled in full-time or part-time at four-year U.S. colleges, revealed that students career interests and goals are closely aligned to that of the growth path of an advisor.
The Pershing survey found that students want the following:
Despite matching attitudes and desires, few graduates are actually entering the profession. One potential reason is that students are not learning much about the profession while in college. In fact, while almost all (96%) of the students surveyed said they have heard of financial advisors, only one quarter are familiar or very familiar with the profession, and just 7% are actually interested in pursuing it as a career.
To broaden the pool of recruits, both firms and the industry must engage with students and determine ways to develop a stronger presence in their lives early on, such as:
To learn more tips on how to better recruit Gen Y financial advisors, download and read “ReGENeration: How Gen Y Could Revitalize the Industry and Bring New Life to Your Firm”.
About BNY Mellon's Pershing
Pershing and its affiliates provide global financial business solutions to advisors, asset managers, broker-dealers, family offices, registered investment advisor firms and wealth managers. A financial services firm located in 23 offices worldwide, Pershing provides business-to-business solutions to clients representing 6 million active investor accounts on the U.S. platform. Pershing affiliates are members of every major U.S. securities exchange, and its international affiliates are members of the Deutsche Börse, Australian Stock Exchange, Irish Stock Exchange, London Stock Exchange and Toronto Stock Exchange. Pershing LLC (member FINRA/NYSE/SIPC) is a BNY Mellon company. Additional information is available on pershing.com, or follow us on Twitter @Pershing.
About BNY Mellon
BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of June 30, 2016, BNY Mellon had $29.5 trillion in assets under custody and/or administration, and $1.7 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.