Pershing Previews Its Next-Generation Mobile Application at INSITE™ 2013

June 5, 2013

Attendees at Pershing’s INSITE 2013 Conference to See New NetX360® iPad and iPhone Apps Live

HOLLYWOOD, FL. - Pershing LLC, a BNY Mellon company, is previewing its next generation mobile solution for investment professionals today at the INSITE™ 2013 conference in Hollywood, Florida. The new version features a fully redesigned, sleek user interface and a variety of features aimed at making advisors more efficient and productive in their everyday activities. Consistent with BNY Mellon’s client-centric technology development approach, attendees at INSITE 2013 will be able to experience the app at the Interactive Solutions Center and provide feedback directly to the engineering team. The new application is scheduled to launch later this year for the iPhone and iPad, followed by versions for Android and Microsoft.

"In developing our next generation mobile application, we’re taking an in-depth look at how advisors and investors actually use mobile technology in their day-to-day lives,” said Ram Nagappan, chief information officer of Pershing. “The latest version of the NetX360 mobile app takes full advantage of the native features of the iPad and iPhone, while incorporating the best of web-based applications. We are pleased to have INSITE 2013 attendees try out the new application and provide us with feedback that can be incorporated into the full launch later in the year.

Key features of Pershing’s next generation mobile solution for iPad and iPhone will include:

  •  A simplified look and feel, with an intuitive, tile-like design. The newly architected application, which incorporates the latest mobile design concepts to deliver the best user experience, will take greater advantage of the iPad and iPhone touch capabilities and feature improved functionality.
  •  Integrated collaboration and self-service tools, including an “advisor meeting mode” to facilitate easier sharing of information with investors, the loading of portfolios, and device-to-device discussions between advisors and their clients.
  •  Push notifications, allowing advisors to stay up-to-date with their accounts anywhere, anytime, so they can be more productive and service their clients more effectively.

The next generation application’s hybrid design will enable users to have improved performance on each device and to leverage native device features. Some of these features include multi-touch gesture controls, the iPad and iPhone’s built-in cameras and location services, while allowing them to access the best web development capabilities that HTML5 offers.

About Pershing

Pershing and its affiliates provide global financial business solutions to advisors, asset managers, broker-dealers, family offices, registered investment advisor firms and wealth managers. A financial services firm located in 23 offices worldwide, Pershing provides business-to-business solutions to clients representing 6 million active investor accounts on the U.S. platform. Pershing affiliates are members of every major U.S. securities exchange, and its international affiliates are members of the Deutsche Börse, Australian Stock Exchange, Irish Stock Exchange, London Stock Exchange and Toronto Stock Exchange. Pershing LLC (member FINRA/NYSE/SIPC) is a BNY Mellon company. Additional information is available on, or follow us on Twitter @Pershing.

About BNY Mellon

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of June 30, 2016, BNY Mellon had $29.5 trillion in assets under custody and/or administration, and $1.7 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on Follow us on Twitter @BNYMellon or visit our newsroom at for the latest company news.