May 16, 2013
Service to benefit advisors serving ultra/high-net-worth investors
JERSEY CITY, N.J. - Pershing LLC, a BNY Mellon company, today announced that Pershing Advisor Solutions and BNY Mellon’s Wealth Management Advisor Custody Group, will now deliver a single-service integrated bank and brokerage custody offering. Advisors will no longer have to choose between custody service models and will be able to offer clients more choices. In addition, the combined offering will provide business development, relationship management, client service and technology under a single, common framework—offering greater operational efficiency and allowing advisors to deliver an integrated wealth management experience.
“Registered investment advisors who serve clients with complex financial lives often use a bank custodian for one type of client or account, and a brokerage custodian for different circumstances,” said Mark Tibergien, CEO of Pershing Advisor Solutions. “In our own case, 25% of our advisors currently use both types of platforms.” He added, “Some high net worth clients prefer the perceived safety and soundness of a bank, or use a bank for trusts, foundations and multi-generational relationships, while others prefer the efficiency and support they get from a brokerage custody platform—this allows advisors to now offer the best of both to clients.”
The more unified structure will create a richer client service experience for wealth managers, investment advisors and family offices serving the unique needs and preferences of ultra high-net-worth investors. The comprehensive, integrated bank and brokerage offering will also allow advisors to realize operational efficiencies by eliminating duplicative efforts while being supported by the strength and stability of BNY Mellon, with more than $26.2 trillion in assets under custody. BNY Mellon was named the safest bank in the United States in 2012 by Global Finance.
About BNY Mellon's Pershing
Pershing and its affiliates provide global financial business solutions to advisors, asset managers, broker-dealers, family offices, registered investment advisor firms and wealth managers. A financial services firm located in 23 offices worldwide, Pershing provides business-to-business solutions to clients representing 6 million active investor accounts on the U.S. platform. Pershing affiliates are members of every major U.S. securities exchange, and its international affiliates are members of the Deutsche Börse, Australian Stock Exchange, Irish Stock Exchange, London Stock Exchange and Toronto Stock Exchange. Pershing LLC (member FINRA/NYSE/SIPC) is a BNY Mellon company. Additional information is available on pershing.com, or follow us on Twitter @Pershing.
About BNY Mellon
BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of December 31, 2016, BNY Mellon had $29.9 trillion in assets under custody and/or administration, and $1.6 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.