Pershing Named Best Family Office Service Provider by Private Asset Management Magazine

April 11, 2012

JERSEY CITY, N.J.— April 11, 2012 - Pershing Advisor Solutions, a BNY Mellon company, has been recognized as the Best Family Office Service Provider in Client Service at this year's Private Asset Management (PAM) Awards 2012, hosted by Private Asset Management magazine. Pershing was selected, in part, for its efforts to innovate and expand solutions for its customers. Also, its New Model Custodian solution was recognized as helping wealth managers and family offices identify trends, enhance operations and grow revenue.

"Receiving this distinction from Private Asset Management is an honor and is a meaningful recognition of our unique approach to technology, product innovation and service," said Mark Tibergien, Chief Executive Officer of Pershing Advisor Solutions. "By going beyond high-level guidance and offering actionable information, personalized consulting and ready-to-execute programs, our practice management solutions address the most pressing challenges facing family offices and wealth managers. We are committed to helping advisors solve the issues they face to grow their business while managing risk."

Additionally, Pershing is making it easier than ever to access their business and help customers address their challenges. Pershing customers are now able to access BNY Mellon’s Private Workbench and their RIA custody application all through the NetX360 platform - allowing comprehensive access to account information, reports and management tools. This development makes Pershing the only firm offering integrated brokerage and bank custody through one platform.

The second annual PAM Awards ceremony honored wealth management and advisory firms for their exceptional work with high-net-worth individuals in a volatile economic environment. Nominees were evaluated based on criteria including client acquisition, financial growth, client satisfaction, and innovative products and services.

"Pershing has become a true competitive player in the wealth space, providing unparalleled family office services." said Kristen Oliveri, Managing Editor for Private Asset Management magazine. "The company continues to provide outstanding service to a growing number of RIAs and family offices seeking stability and support."

About Pershing Advisor Solutions

Pershing Advisor Solutions LLC (member FINRA/SIPC) is an affiliate of Pershing LLC and a leading provider of financial business solutions to independent, fee-based registered investment advisors and dually-registered advisors working in conjunction with many of Pershing LLC's introducing broker-dealer customers.

About BNY Mellon's Pershing

BNY Mellon’s Pershing and its affiliates provide advisors, broker-dealers, family offices, hedge fund and ’40 Act fund managers, registered investment advisor firms and wealth managers with a broad suite of global financial business solutions. Many of the world’s most sophisticated and successful financial services firms rely on Pershing for clearing and custody, investment and retirement solutions, technology, enterprise data management, trading services, prime brokerage and business consulting. Pershing helps clients improve profitability and drive growth, create capacity and efficiency, attract and retain talent, and manage risk and regulation. With a network of 23 offices worldwide, Pershing provides business-to-business solutions to clients representing more than 6 million investor accounts globally. Pershing LLC (member FINRA, NYSE, SIPC) is a BNY Mellon company. Additional information is available on pershing.com, or follow us on Twitter @Pershing.

About BNY Mellon

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of March 31, 2017, BNY Mellon had $30.6 trillion in assets under custody and/or administration, and $1.7 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.