Pershing Named Best Family Office Service Provider by Private Asset Management Magazine

April 11, 2012

JERSEY CITY, N.J.— April 11, 2012 - Pershing Advisor Solutions, a BNY Mellon company, has been recognized as the Best Family Office Service Provider in Client Service at this year's Private Asset Management (PAM) Awards 2012, hosted by Private Asset Management magazine. Pershing was selected, in part, for its efforts to innovate and expand solutions for its customers. Also, its New Model Custodian solution was recognized as helping wealth managers and family offices identify trends, enhance operations and grow revenue.

"Receiving this distinction from Private Asset Management is an honor and is a meaningful recognition of our unique approach to technology, product innovation and service," said Mark Tibergien, Chief Executive Officer of Pershing Advisor Solutions. "By going beyond high-level guidance and offering actionable information, personalized consulting and ready-to-execute programs, our practice management solutions address the most pressing challenges facing family offices and wealth managers. We are committed to helping advisors solve the issues they face to grow their business while managing risk."

Additionally, Pershing is making it easier than ever to access their business and help customers address their challenges. Pershing customers are now able to access BNY Mellon’s Private Workbench and their RIA custody application all through the NetX360 platform - allowing comprehensive access to account information, reports and management tools. This development makes Pershing the only firm offering integrated brokerage and bank custody through one platform.

The second annual PAM Awards ceremony honored wealth management and advisory firms for their exceptional work with high-net-worth individuals in a volatile economic environment. Nominees were evaluated based on criteria including client acquisition, financial growth, client satisfaction, and innovative products and services.

"Pershing has become a true competitive player in the wealth space, providing unparalleled family office services." said Kristen Oliveri, Managing Editor for Private Asset Management magazine. "The company continues to provide outstanding service to a growing number of RIAs and family offices seeking stability and support."

About Pershing Advisor Solutions

Pershing Advisor Solutions LLC (member FINRA/SIPC) is an affiliate of Pershing LLC and a leading provider of financial business solutions to independent, fee-based registered investment advisors and dually-registered advisors working in conjunction with many of Pershing LLC's introducing broker-dealer customers.

About BNY Mellon's Pershing

Pershing and its affiliates provide global financial business solutions to advisors, asset managers, broker-dealers, family offices, registered investment advisor firms and wealth managers. A financial services firm located in 23 offices worldwide, Pershing provides business-to-business solutions to clients representing 6 million active investor accounts on the U.S. platform. Pershing affiliates are members of every major U.S. securities exchange, and its international affiliates are members of the Deutsche Börse, Australian Stock Exchange, Irish Stock Exchange, London Stock Exchange and Toronto Stock Exchange. Pershing LLC (member FINRA/NYSE/SIPC) is a BNY Mellon company. Additional information is available on pershing.com, or follow us on Twitter @Pershing.

About BNY Mellon

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of June 30, 2016, BNY Mellon had $29.5 trillion in assets under custody and/or administration, and $1.7 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.