Personally Invested^®

Our employees give their all – every day. They go the extra mile. They care enough to make a difference–and know that what we do does make a difference. Personally invested. It’s at the center of who we are as people—and as a firm.

We are Pershing. Personally Invested^®

• In the safety of investor assets
• In our clients' success
• In our people
• In the communities in which we live and work

We can say this with confidence because:

We're Proven, Tested and Trusted

Many of the world's leading financial services firms rely on our strength, stability and commitment. They count on us to help their businesses run more smoothly and adapt to the changing dynamics of the marketplace. Our clients need an ally who is proven, tested and trusted—the health of their business depends on it.

We're Innovative, Insightful and Responsive

We help our clients manage and expand their business—so they can perform better today and are well prepared to thrive tomorrow. We bring fresh perspectives and expertise. Our clients benefit from our investments in technology and product enhancements, along with our thought leadership and practice management expertise.

We Embrace the Highest Standards

One of the things that define our culture is that we hold the highest standards for our people, products and processes. From personal accountability to undergoing the rigorous requirements for accountability, capitalization and review as a public company and global systemically important bank, we act the way a leader should.

Our People and Relationships Make the Difference

When it comes to the Pershing experience, our people and our relationships make the difference. We deliver on our commitment to excellence through the working relationships that are both productive and personal.

Client Care Principles

Our Client Care Principles help us fulfill a personal responsibility to deliver service excellence. The principles maintain:

• We anticipate our clients' needs and provide personalized, reliable service
• We take pride in our work and strive to continually enhance our clients' experience
• We treat our clients with dignity and respect and demonstrate a high regard for their diverse points of view
• We take ownership for client satisfaction and honor our commitments
• We work as a team and with a collaborative spirit across the firm to deliver service excellence in all that we do