Pershing

Still the Best

Issue 12, 2010

True greatness is defined by consistency. That’s why we are pleased to announce that our client statement has received DALBAR's “Excellent” designation for a sixth consecutive year. We have been ranked Number 1 for the second consecutive year among firms in the Brokerage Industry category in the 12th annual Trends and Best Practices in Investor Statements survey recently published by DALBAR—the leading market research firm that evaluates and promotes higher standards for investor statements.

The statement’s “Excellent” rating for 2009 represents an industry-best numerical score of 88.94 out of a possible 100 points—compared to an industry average of 74.41—and places it first among 17 competitors. The rating is based on the statement’s clear content and desirable features, such as its flexible customization options and the sequence and consistency of its data. The statement was also lauded for its detailed Valuation at a Glance section.

Consistently Providing Effective Communication

The need for you to effectively communicate with investors is ongoing. We recognize the significant role that brokerage account statements continue to play in forging good client relationships. Now more than ever, investors desire transparency in the delivery of their financial information and a commitment to consistent service excellence. Our brokerage account statement provides both.

“Our client statement is the most visible service we deliver to investors on behalf of our customers,” said Brian Shea, president and chief operating officer of Pershing. “Receiving DALBAR’s highest ranking for achieving best practices in investor statements in the brokerage industry underscores our continued commitment to offer our customers industry-leading statement customization, flexibility and overall quality that their clients expect in today’s market environment.”

The Importance of Electronic Delivery

DALBAR also applauded firms that promote the adoption of electronic delivery of brokerage account statements—a practice that helps to protect the environment and offers a more satisfying investor experience. Pershing is at the forefront of this initiative offering you and your firm an array of materials to help promote electronic delivery.

Striving for Continued Excellence

Pershing recognizes that the need for clear, effective client communication continues. We will make the effort to consistently improve our client statement to fit the needs of our firms and their clients.

For Professional Use Only.