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Increased Competition Demands Pershing Trading Services

Issue 1 - May 2007

Look to Pershing for comprehensive equity and fixed income trading, coupled with best execution to help ensure the highest standards of quality, without incurring huge cost outlays for in-house development. Increased levels of customer satisfaction and Pershing’s attractive terms can both serve to enhance your revenue stream. Just as important, your decision to utilize Pershing’s trading services can result in more free time to build your business, by focusing on your core offerings and client service capabilities.

Focus Globally, Succeed Locally
Our international trading services are designed to help you grow your business without national or regional limits. Our International Equity Trading and Foreign Exchange Desks execute overseas trades and afford 24- hours-a-day, five-days-a-week access for your trading execution services.

Our International Desk offers multi-currency execution capabilities on over 65 international exchanges and allows customers to settle cross-currency if they wish. As a valueadded service, you can leverage substantial expertise and resources to obtain liquidity in American Depository Receipts (ADRs) when transacting in oversized positions. Our team of traders will design a custom trading strategy that considers multiple factors, such as markets, commissions, fees, and exchange rates. Additionally, through our enhanced electronic, straight-through access capabilities, your firm may take advantage of our trading technology to directly access liquidity in foreign markets.

Complementing these strengths, Pershing’s Foreign Exchange service can provide your clients with an efficient means to send and receive funds globally, as well as finance global securities transactions in their brokerage accounts. The service offers:

  • Worldwide flexibility, through its power to trade and convert in 44 foreign currencies
  • Cross-currency capabilities, which facilitate direct conversions between foreign currencies
  • Automated functionality through NetExchange Pro®, which accepts foreign exchange requests for auto execution or dealer intervention price trades, depending on currency and size
  • Specialized service that provides a consistently professional relationship with superior customer focus
  • Currency custody and reporting within your clients’ brokerage accounts
  • All currency activity displayed in real time on NetExchange Pro
  • Exposure management that lets your clients hedge the currency component of their portfolio against exchange rate movements

If you are looking to enhance your competitiveness and long-term profitability, choosing Foreign Exchange and International Equities may be a convenient and effective way to:

  • Proactively position your business in the global marketplace
  • Capture important client assets that might otherwise be executed or held at competitors who offer multicurrency services
  • Expand your product line with global investments that satisfy your clients’ needs for increased diversification
  • Enhance your firm’s reputation as a one-stop shop for all of your clients’ financial requirements

Other key elements to Pershing’s world-class equity trading capabilities include:

  • Institutional Agency Sales-Trading Desk, which supports top-tier listed and over-the-counter (OTC) equity executions for the world’s largest investment managers and financial institutions. Our desk professionals can assist your firm in navigating the evolving equity execution marketplace.
  • Equity Market Making Desk, which seeks to provide enhanced liquidity pools and execution quality by making a market in over 200 NYSE® and AMEX® listed stocks, 1,000 NASDAQ® listed stocks, and over 5,000 combined Bulletin Board and Pink Sheet stocks. Our high standard of service can be customized to meet your specific needs, including anonymity, automation, and connectivity.
  • Direct access to the trading floor, through our recently expanded network of NYSE floor brokers operations, and thinly-traded stocks.
  • Options Trading Desk, which supports buy-writes, delta-neutral transactions, and various types of complex and stock-contingent orders through point-and-click technology, as well as smart routing, providing instant access to markets.
  • Electronic Trading through Sonic™, which gives your firm the ability to trade efficiently by using unbiased routing to seek best execution across electronic communication networks (ECNs), NASDAQ SuperMontage, NYSE Arca, along with listed exchanges and market makers. Algorithmic access provides the flexibility to implement trading strategies that allow you to route client orders to end venues in search of best execution.

For more information about our equity and international trading solutions, please contact Marty Rogan at (201) 413-4899.

Make Your Firm a Fixed Income Powerhouse
When your firm needs assistance in growing your fixed income business, you can rely on Pershing to satisfy your fixed income needs. Recognizing the shift of baby boomers from long-term growth to income-generating investments, Pershing offers the market-making, sales expertise, and comprehensive domestic and foreign products you need to turn fixed income plans into effective investment action.

By leveraging our proactive Fixed Income Sales Desk and our BondCentral® e-commerce platform, we provide superior fixed income solutions.

"...your decision to utilize Pershing’s trading services can result in more free time to build your business."

Our Fixed Income Sales Desk is staffed by highly trained professionals who are dedicated to understanding your business and enhancing your ability to find appropriate fixed income products for your clients. The desk works directly with you to provide dedicated coverage for your business. This includes proactively identifying offerings that suit your clients’ needs and providing you with the investment ideas and strategies you need to succeed in the fixed income arena.

Our Syndicate Desk acts as a redistributor and aggregator, offering competitive pricing, one-stop shopping, and straight-through processing of fixed income as well as equity industry products. As a result of our relationships with a large number of providers, we have an extensive product offering including brokered CDs, commercial paper, medium-term notes, auction rate securities, short maturity corporates, unit investment trusts, and reverse convertibles.

To better serve clients who may wish to invest outside of the U.S., Pershing also employs experienced professionals who are multilingual with sales expertise in multicurrency business and extensive local market experience in Central and South America.

BondCentral, Pershing’s e-commerce platform equips you with an amazingly effective tool that saves you time and promotes asset consolidation by:

  • Matching client needs online with prices, yields, credit ratings, and maturity dates on more than 20,000 securities—from over 90 competing dealers

    44 Currencies Ensure Nothing is Lost in Translation

    Pershing’s foreign exchange service facilitates trading in over 40 of the world’s most widely held currencies*:

    • Argentine Peso (ARS)
    • Australian Dollar (AUD)
    • Bangladesh Taka (BDT)
    • British Pound (GBP)
    • Bulgarian Lev (BGN)
    • Brazilian Real (BRL)
    • C anadian Dollar (CAD)
    • C osta Rican Colon (CRC)
    • C roatian Kuna (HRK)
    • C zech Koruna (CZK)
    • Danish Krone (DKK)
    • E stonian Kroon (EEK)
    • Egyptian Pound (EGP)
    • E uro (EUR)
    • Hong Kong Dollar (HKD)
    • Hungarian Forint (HUF)
    • Icelandic Krona (ISK)
    • Indonesian Rupee (IDR)
    • Israeli Shekel (ILS)
    • Japanese Yen (JPY)
    • Sri Lankan Rupee (LKR)
    • Latvian Lats (LVL)
    • Lithuanian Litas (LTL)
    • Malaysian Ringgit (MYR)
    • Mauritian Rupee (MUR)
    • Mexican Peso (MXN)
    • Morroccan Dirham (MAD)
    • N amibian Dollar (NAD)
    • N ew Turkish Lira (TRY)
    • N ew Zealand Dollar (NZD)
    • N orwegian Krona (NOK)
    • Peruvian Nuevo Sol (PEN)
    • Philippine Peso (PHP)
    • Polish Zloty (PLN)
    • Singapore Dollar (SGD)
    • Slovak Koruna (SKK)
    • Slovenian Tolar (SIT)
    • South African Rand (ZAR)
    • Korean Won (KRW)
    • Swedish Krona (SEK)
    • Swiss Franc (CHF)
    • Thai Baht (THB)
    • Venezuelan Bolivar (VEB)
    • Zambian Kwacha (ZMK)

    *This list is for informational purposes only. Currencies are subject to credit review. You may not be able to trade all of the currencies listed above. Pershing will also consider requests for additional currencies.

  • Matching client needs online with prices, yields, credit ratings, and maturity dates on more than 20,000 securities—from over 90 competing dealers
  • Allowing you to enter multiple bid-wanted requests and buy or sell securities at competitive prices

Available through NetExchange Pro®, BondCentral lets you screen offerings by product category, ratings, and maturity range. Or you can search by issuer or CUSIP— and design customized laddered portfolios and generate personalized, professional presentations for your clients.

The useful information and features packed into BondCentral take online fixed income trading to the next level:

  • Multiple nationwide dealers ensure access to liquidity and competitive pricing. Executable real-time inventory includes U.S. Treasuries, agencies, mortgage-backeds, corporates, municipals, and CDs
  • Online executions, status updates, and links to The Rules EngineTM save time and help automate approvals
  • Customizable search by product category, ratings, maturity, issuer or CUSIP® matches bonds to specific strategies
  • Powerful bid-wanted functionality links all competing BondCentral dealers
  • Four access levels help firms manage BondCentral rollouts
  • Bond calculator lets you instantly determine prices (including sales credit), yields, and values for your selections
  • New Issue Center allows you to search and buy across a variety of fixed income instruments, such as medium term notes/IOIs and structured products
  • Tools for investment professionals include current yields, fixed income news, and commentary from Briefing.com®—all on the BondCentral home page
  • Trading Education Center, powered by SIFMA®, offers access to a wide range of tutorials, important indicators, and real-time data, in addition to market news and commentary

For more information about our fixed income solutions, contact Rob Diemar to discuss a fixed income plan at (201) 413-4476.

Let Pershing Make the Difference Contact us today to learn more about how our trading services can provide a unique blend of best execution from an independent trading team; competitive costs; greater profitability for you; and 100% regulatory compliance— all geared toward enhancing your firm’s market dominance.


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