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Pershing LLC � News � From the Desk of � Investing in Human Capital and Cultivating Stronger Consultative Relationships with Clients is Critical for Continued Growth

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Investing in Human Capital and Cultivating Stronger Consultative Relationships with Clients is Critical for Continued Growth

July 08, 2008

During times of uncertainty, the strongest, best-positioned financial services firms act to capitalize on strategic opportunities. To take advantage of these opportunities, firms must retain highly-skilled associates and investment professionals who are singularly focused on helping their clients succeed. Firms also need to attract and develop new talent, so they can continue to execute on their promise of providing their clients with exceptional service, advice, and investment solutions.

Challenging times highlight how important it is for financial organizations to align themselves with a solution provider that combines a collaborative business approach with access to a comprehensive range of services and capabilities. At Pershing, cultivating and maintaining consultative relationships with our customers has been an integral component of our value proposition for decades. Our firm is fortunate to have a deep pool of experienced professionals, which combined with a thorough understanding of our customers’ businesses, positions us to deliver superior value for our customers. Pershing’s commitment to our customers’ success is further strengthened by the resources of our parent company, The Bank of New York Mellon Corporation.

Pershing recognizes the significance of attracting, developing, and retaining knowledgeable professionals to help you succeed. The continued growth of your firm is also dependent on your desire and ability to invest in human capital. To help you meet these challenges, we encourage you to leverage the strategic insights and best practices delivered through our independent studies, The Broker-Dealer of the Future and The Race for Top Talent.

At Pershing, we work behind the scenes to provide our customers with the solutions they need to exceed their clients’ expectations. We are confident that our partnership-oriented approach and our team of dedicated industry experts will help you grow Your Business Without Limits™.