Pershing BNY Mellon


Women and Investing
Women and Investing - Website
Website

We developed a dedicated landing page on pershing.com, optimized for registrations and collateral downloads. Collective efforts drove nearly 8,000 visits to the page during the campaign timeframe.

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Women and Investing Video

The video provides interesting facts found in the content-rich collateral piece, encouraging viewers to download and learn more.

Women and Investing - Collateral
Collateral

The Women Are Not a 'Niche' Market guidebook drove greater awareness of Pershing’s practice management offering and image as a thought leader.

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E-mail and Direct Mail

Targeted e-mail and direct mail helped drive 370+ pershing.com registrants—bringing the department 20% closer to its yearly KPI objective.

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Search Engine Marketing & Social Media

SEM programs through Google and Bing created strong advertising weight in market, with nearly 2MM impressions.
Wide-spread organic buzz was generated from social media sources with over 100+ tweets and a potential reach of over 124K people.

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Public Relations

We organized a media roundtable, which resulted in 10 placements of earned media coverage with pickup of the news in nine other publications. Potential reach of 5.2MM Americans.