Our 'Pershing At Work For You' campaign microsite incorporated rich content, including video, photo carousels, original photography, PDFs and links, into an interactive, Flash-based navigation.

Our campaign video told the story of how Pershing can be 'at work for you,' both from the perspective of our associates as well as from the perspective of our customers.

Our print creative, promoting Pershing's global capabilities, used an authentic, photo-journalistic view into the inner-workings of Pershing by featuring actual associates at work on a customer challenge.

Our online flash banner ad creative complemented the print creative and was the primary driver in generating sales leads for the campaign.