INSITE 2012

Subscribe®, Pershing’s annuity platform, provides automated order entry and allows you to consolidate existing contracts in your clients’ brokerage accounts—offering a streamlined and straight-through solution for processing and managing annuities. Available through NetX360®, investment professionals can electronically submit annuity transactions, view consolidated annuity contracts at the subaccount level with daily balance updates and interface with many of the country’s leading insurance companies.

Pershing’s mutual fund offering provides you with access to a network of more than 20,000 mutual funds—including offshore funds—from more than 500 fund companies. With a choice of over 4,800 no-transaction-fee funds from 250 companies, it is truly possible to customize your clients’ portfolios to their specific needs. You also can consolidate your clients’ mutual fund holdings onto a single platform, helping you simplify your day-to-day activities so you can focus on your business.

Pershing’s Federal Deposit Insurance Corporation (FDIC)-Insured Bank Deposit Program enables you to offer insured deposit accounts to clients who may be wary of keeping cash in a brokerage account. The FDIC-Insured Bank Deposit Program provides convenient FDIC insurance on cash balances up to $2.5 million through a multi-bank investment approach. At the end of each business day, your client’s uninvested cash sweeps into FDIC-insured bank accounts, providing immediate liquidity and an automatic way for your clients to earn additional income.

Pershing Managed Account Solutions provides access to a comprehensive suite of fee-based advisory solutions. We take a highly consultative approach to help you determine the products, program and service offerings that best fit your business needs. You may choose a pure open-architecture environment or more packaged turnkey solutions offered through our affiliate, Lockwood Advisors, Inc. The technology, advisory and business development support we provide are intended to help you attain scalability and strengthen your client relationships through an improved and consistent managed account experience.

Transferring your clients’ existing, directly-held mutual fund, annuity and 529 plan assets onto a consolidated platform allows you to truly manage your clients’ investments. In addition to increased efficiency, centralized servicing and consolidated statements and tax reporting, Pershing’s single, open-architecture platform offers automated functionality, one source for books and records, investor suitability information, breakpoint calculators for mutual fund business and much more.

Pershing provides tools, functionality and reports to aid your firm with its compliance, supervisory and surveillance efforts. Pershing’s deployment of the Actimize surveillance suite includes an online case management application that compliance professionals can tailor to meet their unique risk profiles. This award-winning offering provides the tools you need to remain compliant in a dynamic regulatory environment.

At Pershing, we believe the client experience is paramount to driving your business. We work with our customers to create client communications that reinforce your brand—focusing on providing the right level of information in a clear, easy-to-understand format. By supporting your focus on the client, we can deliver an experience that will result in greater loyalty and positive word of mouth.

At Pershing, our firm-wide service excellence program aims to improve and enhance your experience. All day, every day, we are in the business of anticipating and exceeding your needs. This is why service excellence means so much to us. Our service is about quality and reliability, defining expectations and measuring how we deliver on our promises.

Pershing Advisor Solutions (member FINRA, SIPC), an affiliate of Pershing, is a leading provider of financial business solutions to independent registered investment advisors and dually registered advisors working with many of Pershing’s introducing broker-dealer customers. The combination of a revolutionary advisor workstation, a suite of products that respond to the sophisticated needs of affluent investors and practice management solutions to address the critical business challenges facing the advisor of the future, allows Pershing Advisor Solutions to deliver superior expertise and scalable, customizable solutions so customers can manage and grow their fee-based businesses.

Pershing Prime Services, a service of Pershing, delivers a comprehensive suite of global prime brokerage solutions, including access to securities lending, dedicated client service, robust technology and reporting tools, worldwide execution and order management capabilities, a broad array of cash management products and business consulting solutions through the integrated platform of BNY Mellon.

Pershing’s Practice Management Program acts as an extension of your business by bringing you a wide range of customizable and turnkey solutions that address your most pressing business challenges—driving growth, optimizing human capital, maximizing operational efficiency and managing risk. In addition to personalized consultation, you can access business resources such as independent studies, guidebooks, interactive tools, templates and educational events. You can also leverage a network of industry-leading providers to achieve your objectives and give your firm a competitive edge. By providing access to the latest information, best practices and business support when you need it, Pershing helps you identify opportunities and provides step-by-step implementation strategies so you can achieve your goals.

Pershing offers an extraordinary breadth of qualified savings solutions to help you grow your business, including IRAs, employer-sponsored plans and health and education savings accounts. With services aimed at both employers and individuals, you gain access to marketing resources, financial calculators and planning tools, as well as educational services to support this important source of asset growth. In 2012, Pershing is launching a new 529 plan brokerage platform that will be fully transactional via NetX360®.

The retirement opportunity is significant, Helping business owners start a new plan or improve their existing plan may enable them to attract and retain talent, gain tax benefits, better prepare for their own retirement and more. Pershing is prepared to help you turn retirement into big business for your business.

Pershing can offer a 12-week, Life Stage e-mail program that will enable you to “bundle” Pershing product offerings to support the needs of your clients at different points in their lives, and convey best practices on how our solutions can be used to expand client relationships. The program is focused on five distinct life stages: the young investor, building wealth, managing wealth, entering retirement and living in retirement.

Pershing's Rob Cirrotti addresses five questions that every client should discuss with their financial advisor to make sure their IRA is running at full throttle.

Access our domestic and non-U.S. dollar execution capabilities on more than 65 exchanges through our local relationships in over 60 countries, our extensive market knowledge and our agency-only approach that puts your interests first. Our experienced traders handle listed U.S. equities, American Depositary Receipts and foreign ordinary shares in 26 countries.

Expand your access to fixed income products by leveraging our service-oriented sales desk as well as BondCentral®, our fixed income trading platform, which includes secondary offerings, new-issue products, portfolio analytic tools, educational content and market expertise from our experienced trading professionals.

Does your firm have the robust offering necessary to meet the specialized needs of high-net-worth investors? Let Pershing help. We offer a multitude of wealth management solutions—from dependable operational support to robust trading and a plethora of investment platforms and wealth offerings—that can help you thrive in this ultra-competitive market. The combination of industry expertise and excellence in customer support and flexible technology makes Pershing the right choice for your wealth management business.

Pershing’s Alternative Investment Network features a comprehensive platform to custody and manage your clients’ alternative investment products. With a choice of fee and no-fee platforms, your business can select the platform that best suits your clients’ needs. Most investments can be held in both non-qualified and qualified accounts. As a benefit, you can also consolidate all of your clients’ holdings on a single platform, so you can efficiently manage investment positions from multiple providers with other assets in your accounts. A variety of alternative investments are available, including hedge funds, private equity, non-traded real estate investment trusts, managed futures, along with other investments.

Corestone Account™ is our enhanced asset management account that raises the bar in service and product excellence by providing a more robust program, offering more flexibility, greater ease of use and a straightforward fee structure. Available in four levels for individuals, along with corporate versions, the account offers enhanced benefits such as a Visa® debit card, ATM access, a loyalty rewards program and more.

At Pershing, we believe that strategic liability management has the potential to enhance a client’s wealth management plan. That is why we offer a range of lending solutions so your clients can get the most out of their portfolios, extend purchasing power or generate income without compromising their current investment strategies. You can rely on Pershing to provide the products you need and the services you want to help you expand your most valuable client relationships.

Trusts are one of the most important planning tools for households with more than $1 million in investable assets. Pershing’s Trust Network provides you with access to a variety of trust services through a choice of corporate trustees. This open architecture program provides a full menu of solutions geared to meet virtually any personal trust need, whether full-trustee, agent-for-trustee or trust-reporting services.